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$20K, 150,000 Impressions, and the questions the marketing dashboard can't answer yet
A brand CMO runs a $20K X campaign in the web3 space. The dashboard tells a familiar story: 150,000 impressions, a few hundred retweets, a few thousand clicks to a landing page. But when leadership asks the questions that actually matter, the answers are harder to reach than they should be.
February 12, 20268 min read
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